The goal of the seal of quality “Valorpark” is to give rise to the image of out-of-town retail parks, notably towards retail brands, consumers and authorities. It testifies the conformity of a retail park achievement with quality criteria.
Birth of the seal of quality “Valorpark”
Following their initial strong development in the eighties and nineties, out-of-town retail parks went through a period of criticism before recently coming back in favour. Attacked for having disfigured the main entry routes into towns, these large shopping areas formed of “retail sheds” are now being transformed.
In this view, a new generation of retail parks has emerged in France, driven by investors, developers and property managers. The Centre National des Centres Commerciaux (CNCC) has created the seal of quality “Valorpark”.
A committee “Les Nouveaux Parcs d’Activités Commerciales” has been mandated by the CNCC to carry out a reflection on different topics as consumer’s needs and expectations, development of services in retail parks, goods and people security, quality, communication, organization, etc.
Thus, the CNCC has developed the seal of quality “Valorpark” directed to retail parks, in order to single out exemplary achievements. In application of this seal of quality new retail parks should respect the environment, the architecture, the retail and the comfort of consumers.
This approach illustrates the traders real awareness of the urgency to promote “Good Practices” in the interest of investors, retail brands and shoppers.
Why apply for the seal of quality “Valorpark”?
- A seal of quality to improve the property value
- A seal of quality to insure the quality of retail spaces
- A seal of quality to stress the exemplary nature of an achievement towards investors, retail brands, consumers and local authorities
- A seal of quality whose durability is guaranteed by periodic reviews of the respect of criteria over time.
